For many sales organizations, the CRM system is the most misunderstood tool in the entire kit. Sales executives perceive it as an essential means of amassing customer information. Many sellers, however, view it only as a tool that allows their bosses to monitor their activity; hence, they engage only enough to meet the minimum requirement. How ... Read More >
Holden will be exhibiting at ATD 2015 International Conference & Exposition in Orlando, Florida, May 17-20. We can’t wait to meet training and development professionals from around the globe. The team looks forward to sharing our approach to talent development, the Holden Adaptive Platform, to help get sellers to ... Read More >
It’s a sad tale familiar to most sales executives: your shiny new CRM system is held at arm’s length by the very sellers it’s designed to support. Why do so many sellers resist embracing the potential CRM systems offer? Let’s consider two viewpoints regarding CRM systems. What sales executives think: “This system will modernize and ... Read More >