March 20th, 2011
As part of their commitment to understand, enable and ultimately elevate the sales profession, Holden International is sponsoring the Aberdeen Group’s industry-leading benchmark report, Sales Training 2011: Uncovering How the Best-in-Class Sustain, Reinforce, and Leverage Best Selling Practices, slated for publication in September 2011.
This annual report, now in its third year, has quickly become the foundational study for benchmarking sales force effectiveness and training initiatives for companies throughout the world.
“Holden is proud to give our clients and sellers around the world access to industry-leading research that can be used to benchmark performance and achieve Best-in-Class results,” Ryan Kubacki, President of Holden International explains. “We are proud to sponsor Aberdeen and support them in their fact-based P.A.C.E research methodology.”
Aberdeen reports are available for free during the first eight weeks after publication. For more information on this year’s study, please visit the Research Preview at: http://www.aberdeen.com/aberdeen-library/7257/RP-sales-training-reinforcement.aspx.
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About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen’s analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit aberdeen.com or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
