Matt Martin leads Holden’s global team of professionals who customize engagements to ensure relevancy, adoption and impact. He also leads Holden’s instructional design process and played an instrumental role in bringing to market the Holden Adaptive Platform®, which is focused on helping sellers form sustainable game-changing sales habits and is backed by innovative behavioral analytics.
An expert in sales effectiveness, Mr. Martin has led over 1000 deal strategy sessions throughout North America, Europe, Asia, Australia and the Middle East – helping sales teams formulate competitive strategies for “must win” large pursuits. Mr. Martin is also an accomplished speaker who has provided keynote addresses to large audiences on sales habits that drive sales effectiveness.
Prior to joining Holden, Mr. Martin was a recognized sales leader at The Coca-Cola Company where he led accounts and consistently exceeded quota at the local, regional and national levels. As National Account Executive on Coca-Cola's largest global account, McDonald's Corporation, he had regional responsibility for the company's brand exposure, business penetration and customer relationship management.
Mr. Martin received a B.A. in communications from Michigan State University and is a candidate to receive his MBA from the Kellogg School of Management at Northwestern University. Mr. Martin also provides sales and marketing mentorship to start-up companies at 1871 – Chicago’s non-for profit entrepreneurial hub. He, his wife Courtney and their son and daughter reside in Glencoe, Ill.