Power Base  Business Development and Growth |
Power Base Business Development and Growth is a highly interactive and engaging program that drives new business with new customers, in order to accelerate growth. |
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Business Development Managers, Program Managers, Proposal Managers, Capture Leads and other members of the team. |
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A completed Business Development and
Growth (BD&G) Plan that targets an early stage opportunity pursuit.
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2 - 4 days. |
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Participants will use an actual Business Development pursuit
to operationalize the Holden 5-phase Business Development methodology.
- Initially, participants will use proprietary tools to evaluate the opportunity at hand
- Next, they will create a business development plan and a pre-capture strategy
- Finally, they will prepare a transition briefing to ensure a smooth progression to Capture
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Power Base Account Management |
| Engaging and Defeating Competition within Large and Strategic Accounts |
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Teams managing global, national, or strategic accounts |
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A comprehensive Account Plan that targets an actual “live” account |
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3–4 days |
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| This workshop focuses on the creation of a strategic blueprint to surgically penetrate and develop accounts. Participants will further their understanding of account management proficiency, characterized by the ability to: |
- Gather, analyze, and exploit customer and competitive intelligence in order to create unexpected customer value through the formation of an opportunity
- Coordinate a multi-dimensional political campaign based on alignment with multiple individuals within different organizational areas
- Establish a dynamic approach to producing pipelines, creating corporate signatures, and conducting highly effective executive meetings
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