Since 1979, we have helped more than 1,000,000 sellers in 50 countries. Through our ongoing innovation, we continue to chase our passion for teaching the complexities of modern, professional selling in the most practical and easiest to master ways.
Our Power Base® Selling Performance System presents sales as a management science, enabling clients to increase market share and customer loyalty by sharpening how they sell, to increase the value of what they sell. Our flexible, modular system combines research, assessments, customized training, deal coaching, software, and change management consulting.
We partner with clients to create world-class employee development offerings which are relevant, measurable, and embraced by their corporate cultures.
Over the past three decades, Holden International has helped customers close hundreds of thousands of competitive sales deals. On average, Holden clients experience 10-15% greater win rates, 3x larger deals in 2.5% shorter time, and 10% higher quota attainment between new and experienced reps. See more of our results.
For example, an engagement at a Fortune 500 company resulted in:
Deep Compete Sales Experience
We don’t just teach theory — we take assignments from clients to help them land specific deals. This continuing stream of real-world experience helps us gain insight from the recurring patterns we see in action — allowing us to continuously improve our teachings and make our training even more effective.
Innovation and Thought Leadership
After pioneering the sales methodology industry in 1979, Holden continues to innovate and has recently launched The New Power Base Selling as well as its first-to-market efox sales software. This enables us to customize our offerings in ways that ensure relevance, accelerate user adoption, and ultimately drive business impact.
Proprietary Research and Data
Holden recently concluded a landmark 12-year study of 28,000 enterprise sellers and 50,000 deal reviews, charting sales proficiency along a four-stage continuum. These findings help us formulate empirically proven tools, tips, and best practices.
Ability to Drive Adoption
Even the best sales methods only help when adopted. Holden brings you innovative, easy-to-use tools that provide powerful insights that encourage CRM adoption and create sustainable change. Specifically, Holden's Power Base Selling System provides a roadmap to help sales managers ensure adoption.
Unique Consultant Talent
Holden has recruited an all-star team of seasoned experts, drawing talent from companies like Microsoft, Goldman Sachs, Coca-Cola, Accenture, Cisco and other recognized leaders. Holden’s sales consulting and coaching specialists have the insight you need to succeed.
Holden International welcomes the opportunity to work as part of your team, and help your organization reach its sales potential.