More often than not, sellers wait for an opportunity to arise, and then fill the need. Our Demand Generation Tool helps identify new opportunities to provide value, even before a prospect realizes a solution is needed.
The tool starts by helping sellers define the landscape at the organizational account they are pursuing, determine who is in charge, and establish what their priorities are. To save your team from additional data input and wasted time, this tool makes it easy to transfer contacts from any CRM through built-in integration.
Once the priorities are clear, how can the seller act on them? We guide your sellers through a process to hypothesize the value they can provide to meet specific prospect priorities and how they plan to communicate this value proposition.
After assessing the landscape and establishing value, the next move is to map out a strategy to stoke and grow the demand they’ve created, and deliver the solutions strategically.