Marketing professionals are often left out of sales training initiatives, and they should not be. With a common language and a better understanding of the sales process, marketing professionals are an often untapped resource to be leveraged.
Sales and Marketing Alignment is an important goal in any sales performance improvement initiative. At Holden, we help build the bridge between sales and marketing by training Marketing professionals to pre–populate value messaging and competitive Differentiation Analyses so that sellers aren’t doing it from scratch each time. We bridge the desire of Marketing to have reusable messages that are broad to an entire market with the needs of sellers to have one-to-one customized messages.
Working together, sales and marketing can be a nimble boost to a company’s marketplace competitiveness.
The New Power Base Selling masterfully defines the many influence factors that drive sales in today's complex organizations."
- Paul Gillin, Author of Secrets of Social Media Marketing
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