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Based on our data from one of the most comprehensive sales surveys ever conducted, this highly referenced book is built on the research that inspired the thinking behind the Holden Adaptive Platform.
For the sales that matter—and every targeted sale matters—this approach provides the safety net to allow you to answer the question 'Have I done everything I can to prepare for this close?' with a resounding 'Yes!'"
- Jim Dyke, Corporate Vice President, Sales & Marketing, Psychemedics Corporation
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