This article is intended for sellers with Small to Medium Enterprise companies that want to win new business and take market share away from larger, more established, competitors – taking advantage of a silver lining in a down economy. Classical selling is product and service focused that’s fueled by brand awareness and some ... Read More >
(A Path in the Forest by Joni Tuohimaa) Leader in Old French means to guide, to make a path and show the way. In sales, business, and life, however, experts do much more. So how do we recognize or become a pro in sales leadership, as every important opportunity pursuit requires leadership? This article will ... Read More >
The promise of going digital is to drive the innovation of new and differentiated offerings to create and enhance revenue streams, while also improving workflows that reduce operating costs at scale. Enterprise software is clearly here to stay as it advances the development of new business models to drive growth. And that means bigger ... Read More >
How do you sell the tangible and the intangible where products and services are simply along for the ride? When immersed in the thinking of the intangible, what everybody sees can be virtually meaningless. What matters is what few people see, and at the top of the list are emotion, influence, and time. Talk to ... Read More >