How would you like your sellers to start closing 3X bigger deals with 2.5% shorter sales cycles? Would you be happy with 10% higher quota attainment and 10-15% higher win rates?
These are the impressive results generated by demand creators — sellers who have evolved far beyond mere order taking. Demand creators apply game-changing sales habits — leveraging organizational politics, delivering unexpected value, and formulating a compete strategy — that enable them to help customers and prospects willingly expand their buying criteria.
These winning habits are most effectively applied through a seven-step account penetration process that enables demand creators to generate sales opportunities, creating market share where none had existed.
The steps include:
How do you transform your sellers into demand creators? Research has confirmed that you can’t just pull sellers from the field and hope that classroom training or quick lectures will provide a solution.
Helping your sales team evolve into demand creators requires a more performance-oriented system, which enables your sellers to:
This kind of learning requires a more updated approach — one that teaches adults in the ways they learn best.
Holden has assessed over 28,000 sellers and more than 50,000 deals and combined this in-depth research with the latest findings on adult learning.
The result? The Holden Adaptive PlatformTM, which delivers situational learning through:
Are you ready to start filling your sales pipeline? Download “Filling the Sales Pipeline for 2015: Instilling game-changing sales habits,” our free white paper that outlines the winning habits that change the game for sellers, transforming them into demand creators who generate their own sales opportunities.